Tuesday, September 30, 2008

Advertising Age

So I am watching the SciFi Channel this weekend, and an ad comes on TV for their new series "Sanctuary." In the ad, they tell the viewer to watch because there will be a preview of the new movie "Quarantine." Then then showed about a ten second snip of the movie.

YES! They have done it! They have not only put an advertisement into an advertisement, they put a clip of a movie into a clip for a TV show. I had never seen the double with a full twist done outside of a diving competition before, but there you have it! My marketing professor would be so proud!

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