What's That?

Yesterday I was at the store and saw a full size pickup truck raised on its suspension with large mudder tires. It was a drab color of green, but what caught my attention was the detail across the bottom third of the chassis.

The bottom of the truck was wrapped in camouflage decals.

What good is this? What is the deer supposed to think anyway?

"Golly! It looks like a pickup truck, but it's... it's floating! It's floating above the grass and brush! How is this happe..."

Then Bambi is mesmerized until Bubba gets off a clean shot.

Yeah, that's the ticket!