Marketing, that's right, Marketing

SI on Campus.com recently reported the "Top 10 most bizarre college memorabilia" on the list and on the shelf at our Dollar General Store you will find this little item, as described by author Darcie Baum:

10. University of Arkansas: Razorbacks gum
The Razorbacks gum is actually a good idea. No one wants to have stale beer breath at the post-game party. And what better way to freshen up and show school spirit than with your team's own chew? Save those carbs for the Beast Ice, because this gum is sugarfree!

Woo! Pig! Chewy! Razorback Gum!