It's Always a-Little-Somethin-Something

Marie found a blog on FanHouse about a company denied the opportunity to put a print ad in the Super Bowl program. It was an ad for a website called AshleyMadison.com. Their pitch was a scantilly dressed woman hovering aluringly over a football with the tag line "WHO Are You Doing After the Game?"

As far as I can tell, this is not a hoax. The company's web site says that since 2001 they have set up halves of married cuples for a-little-somethin-somethin on the side. Their slogan says it all, "Life Is Short, Have an Affair."

They even have a guarantee! This comes from their website:

Under the AshleyMadison.com Affair Guarantee Program, (the "Affair Guarantee Program" or the "Program") if you don't find someone within the initial 3 months after purchasing the "Affair Guarantee" Membership Package, we'll refund you $249, being the amount you paid for participating in the Program (the "Refund").

First of all, this is not a promotion for the services of AshleyMadison.com. If you're thinking of having an affair, tell your spouse. When your partner asks for a divorce, you'll be able to beat the rush and find that someone new.

Second, and here's the genious, buying an ad in the Super Bowl Program gets your "product" into say, 100,000 programs, many of which won't be cracked open because collectors want unblemished spines. What's the use of buying the ad space with that kind of exposure.

But by applying and getting rejected, the company now has all the free publicity it wants. People are talking about it, yes even little old me. That's genious.